Over the past few posts, I have been sharing some simple strategies you can use to increase the size and engagement of your Twitter following, including the proper usage of hashtags. Today I’d like to offer you a few ideas for Facebook promotions which you can use to increase your Facebook audience.
Any serious social media marketing strategy should include a Facebook campaign, including Facebook promotions, yet Facebook is somewhat of a double-edged sword.
- On the one hand, Facebook has over 1 billion users and growing. It clearly offers a huge potential fan base.
- On the other hand, Facebook has over 1 billion users and growing, making it increasingly difficult to make your status updates and posts stand out from the crowd.
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Facebook promotions are a great way to attract new fans and followers while rewarding existing fans for their engagement and loyalty. Listed below are three easy and efficient Facebook promotions I have used with great success, and you can too:
1. Exclusive Discounts as Facebook Promotions
Offering exclusive discounts and freebies is a good way of obtaining Facebook Fans. Easily implemented, this type of promotion can be as easy as posting a coupon or discount code on your Facebook wall and as complicated as using a third party application such as OfferPop or ShortStack to create a custom reveal tab.
Using a third party application, you can add a referral element to your Facebook promotion and drive your Facebook fan engagement into overdrive. Everyone likes the idea of getting special deals, or exclusive discounts. With a referral element, your fans will do your job for you! They will be convincing their friends to like your Facebook page, to get exclusive access. When used correctly this can be a very powerful audience builder.
2. Sweepstakes as Facebook Promotions
Sweepstakes; contests that let people submit free entries for a chance to win a prize through a lucky draw, are an excellent way to attract new Facebook fans. Moreover, they are a great way to build your email list, since the entrants will usually have to supply a name, email address and other pertinent contact information along with their entry.
Again using a third party application you can add a referral element to your sweepstakes, offering additional entries and therefore better odds of winning to fans for sharing the sweepstakes with their friends and followers.
3. Contests as Facebook Promotions
People are competitive by nature. Making your fans compete against each other in a fun way can drive engagement. A photo contest is ideal. People like sharing and commenting on photos on Facebook. You can encourage participation through comments, shares, and likes.
And once again using a third party application you can fan gate (require a “Like” to continue) the submission round, the voting round or both.
These are just a few ideas that I have used successfully, and that you can easily incorporate into your Facebook promotion strategy to attract and engage Facebook fans. What do you think? What Facebook promotion strategies work best for you? Leave a comment below and discuss via Twitter and Facebook. If you found this post informative or helpful, I would appreciate it if you would share it using the icons below.