The other day I wrote a post detailing the top 5 tips I use for better Twitter engagement and response. One of those tips involved the use of Twitter hashtags. So today I wanted to give you a few pointers on the proper use of hashtags in your Twitter marketing strategy.
You should use the hashtag symbol (#) before the keywords and phrases that are relevant to you and your brand. They categorize your Tweets, making them more likely to come up when people search for the keywords you tweet about.
If used correctly, hashtags give you the opportunity to reach far beyond your circle of followers and connect with a global audience.
If used incorrectly, you run the risk of alienating the followers you currently have.
So keep these three tips in mind when choosing or creating hashtags for your Twitter campaigns:
1. Choose Twitter hashtags that aren’t too long
Twitter is all about big ideas in small snippets. Your followers are already being limited to 140 characters. Why limit them anymore by using a long hashtag?
The shorter the better!
An acronym is ideal, but not always applicable, in that case, one or two short words is usually best.
Twitter characters are valuable! No one will waste them on a hashtag like (#)SocialMediaMarketing when (#)SMM will suffice.
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Remember. A hashtag that’s too long is useless.
2. Choose Twitter hashtags that are easy to spell
It’s not always easy to type on a smartphone. Particularly when you have short, stubby, sausage fingers. Trust me… I know.
If your hashtag is too hard to spell, your followers will either ignore it or worse yet. Mis-spell it. Completely defeating the purpose. Either way, you’re not doing yourself, or your Twitter marketing strategy any favors.
Remember. A hashtag that’s misspelled is useless.
3. Choose Twitter hashtags that are relevant to your topic
This seems obvious. But it can be tricky. Obviously, a hashtag that is relevant to your topic is better than an unrelated one.
But what seems clearly relevant to you may not be so clear to the Twitter community at large. People aren’t always going to look up which hashtag to use, they use, monitor and follow whatever they think is relevant, so try to keep it simple and direct.
If you get too creative with your use of hashtags you may be missing the mark with a large chunk of your potential audience.
Remember. An unrelated hashtag is useless.
So? What do you think? What Twitter hashtag strategies work best for you? Leave a comment below and discuss via Twitter and Facebook. If you found this post informative or helpful, I would appreciate it if you would share it using the icons below.