Mobile friendly landing pages are required! As a social media marketer I spend a lot of time obsessing over content… Content for Facebook, content for Twitter, content for my blog. Yet, as much time as I spend on finding and creating content for the various social channels I manage I have to admit that content alone isn’t worth all that much. Something else is needed. Something that will convert my audience into customers…

Mobile friendly landing pages.

And since nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013, up 78% from the same time in 2012 and 109% since 2011, it only makes sense that I make it as easy as possible for my audience to become my customer when I have something amazing to sell them… Even if that’s only me!

Mobile optimized landing pages give me the best chance to convert my readers into customers no matter which device they are using. This is how I accomplish that:

3 tips for mobile friendly landing pages:

1. Be Fast

I always make sure my landing pages are lightweight. Ideally all landing pages should be less than 20kb and load in under 5 seconds. Notice I said ideally. That won’t always be possible, but it’s a great goal to shoot for.

2. Be Brief

I have a tendency to ramble. Those who know me will probably say that I like to hear myself talk… I prefer to think that I have a lot of things to say. Either way it means one thing.

I have to edit my copy.

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I’ve found it’s best to begin by creating my landing page headlines, ad copy and call to action first, without worrying about brevity. Once my offer is clear, I then begin eliminating anything that isn’t absolutely essential.

3. Be Thumb-Friendly

The whole point of a landing page is to convince your audience to take some sort of action. So the call to action is the single most important element of that page. Including that CTA in a tiny button makes it difficult to spot and click… Especially for mobile users.

I always design the links, buttons, icons and form fields on my landing pages to be mobile and touch friendly by making sure the target area is at least 44 X 44 pixels.

Don’t forget to track

What works for me, what works for your competitors may not work for you. Always test what works best when it comes to conversions. Testing helps me fine tune my landing pages to create optimal conversion rates for my offer and my audience.

Always test against your own audience and do what works best for you!

Following these simple guidelines for optimizing landing pages and making them mobile friendly, I have been able to turn mobile readers into mobile customers both on the job and off. How about you? What tactics do you employ to make your landing pages convert? I’d love to hear your suggestions. Leave a comment below and discuss via Twitter and Facebook.

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